Engineering Manager - AdTech and Personalization

📋 Description

• Lead end-to-end technical delivery across External & Paid Channels and Marketing
• Partner with Product Managers, architects and marketing stakeholders on roadmap planning, technical
• Ensure the teams design, build and operate scalable, secure and maintainable solutions, with clear
• Drive modern AdTech capabilities, including AI-assisted (agentic) campaign automation, analysis and
• Lead engineering for data-driven personalization, including the consumption of customer profiles
• Define and monitor delivery, operational and business-impact metrics such as reliability, cycle

🎯 Requirements

• Experience with formal people management for engineering teams, including recruitment, onboarding
• Understanding advertising platforms and ecosystems such as Google Ads, Google Marketing Platform
• Proven experience leading engineering delivery in an agile product environment, including planning
• Recent exposure to AI in paid advertising, such as automated bidding and budget optimization
• Strong grasp of data-heavy marketing technology, including customer data platforms, identity
• Strong architecture fundamentals, including APIs, event-driven integrations, cloud services, data

🎁 Benefits

• All our employees are included in our H&M Incentive Program (HIP)
• Staff discount usable across all H&M Group brands, in stores and online
• Work-life balance, 30 days' vacation, and wellness allowance of 4000 SEK/year
• Access to Benify for discounts on gym memberships, travel, hotels, and more
• Compensation boost during parental leave