Own end-to-end enterprise lifecycle states: outbound nurture, MQL-to-SQL, opportunity acceleration
Build AI-native lifecycle tooling: agents, personalization, channel timing, QA, results readouts.
Design multi-channel nurture across email, in-product, notifications, Slack, and more.
Partner with Demand Gen and Sales on top-of-funnel outbound and handoffs to opportunities.
Own post-sale lifecycle: onboarding, activation, adoption, at-risk intervention, expansion.
Run programs as experiments with defined hypotheses and metrics.

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