Event Marketing Manager

📋 Description

• Contribute to the strategy and execution of Make's events program, including industry conferences, hosted events, and partner activations in key markets - covering venue selection, audience targeting, partner coordination, and promotion.
• Manage end-to-end event logistics: vendor coordination, booth strategy, content, and onsite execution.
• Collaborate with Sales on account and territory prioritisation, translating event activity into qualified meetings and real pipeline with clear pre-event targeting, structured onsite engagement, and disciplined follow-through.
• Bring creative ideas to design differentiated event experiences that reflect Make's brand and thought leadership.
• Keep a close eye on the numbers side of events: managing budgets from initial estimates through to final reconciliation, tracking pipeline contribution and ROI, and sharing learnings that help the team make smarter decisions with every event we run.
• Stay connected and collaborate with the broader Marketing team so that events don’t happen in isolation - ensuring our presence at events reinforces what we’re doing across campaigns, content, and channels.

🎯 Requirements

• 5+ years of experience in event marketing within B2B SaaS.
• Proven experience executing events that drive measurable pipeline and revenue impact - strong focus on tradeshows and industry conferences.
• Strong project management skills, with the ability to juggle multiple events and timelines without dropping the ball on the details.
• A genuine love for process and organisation: you track everything, communicate proactively, and leave things more structured than you found them.
• Experience working alongside Sales teams to drive meeting generation and pipeline outcomes.
• Data-driven and execution-focused, with the ability to work independently and take initiative.