Fashion Paid Advertising Strategist

📋 Description

• Own the execution, performance, and growth of paid campaigns.
• Collaborate with account leadership to evolve strategy within the media mix.
• Own reporting, optimizations, and client communication.
• Provide insights and forward-thinking strategy to drive performance.
• Leverage Nova ecosystem as part of department workflow.

🎯 Requirements

• 2-3 years digital marketing experience; 1-2 years in agency.
• 2+ years Direct Response marketing (E-commerce/Lead Gen/B2B).
• 2+ years Meta Ads for direct response campaigns.
• 2+ years hands-on Search Engine Marketing.
• Campaign types incl. Performance Max, Shopping, YouTube, Display, Local, Bing.
• Proficiency in Google Analytics and Google/Microsoft Office.