Field Marketing Event Regional Lead

📋 Description

• Own regional events vision and roadmap aligned to revenue goals with field, product, lifecycle marketing.
• Lead and scale regional events team with regional and functional contributors.
• Define event standards, playbooks, and best practices for consistency.
• Own regional flagship tradeshows and brand events from strategy to post-event analysis.
• Accountable for large-scale events: budgeting, timelines, vendors, and outcomes.
• Partner with demand gen, brand, product marketing, and sales to drive pipeline.

🎯 Requirements

• 6-8+ years in regional events, experiential or field marketing, leading large-scale events.
• Proven experience leading teams and complex region-wide programs.
• Deep experience managing flagship tradeshows, brand events, and internal company events.
• Strong project management skills to run multiple high-stakes initiatives.
• Experience owning event technology stacks and vendor ecosystems.
• Willingness to travel as needed.

🎁 Benefits

• B2B SaaS, industrial tech, or enterprise technology background.
• CMP Certification.
• Experience building event programs from the ground up in a scaling company.
• Familiarity with revenue attribution and pipeline influence models.