Field Marketing Lead, APAC

📋 Description

• Define and execute APAC B2B demand-generation strategy aligned with GTM, revenue, segment, and
• Build scale digital programs across lifecycle, webinars, nurture, paid/owned channels
• Create regional campaign frameworks, content kits, audience strategies, and localization guidance
• Partner with country marketers and GTM leaders to identify local pipeline gaps, adapt programs, and
• Lead demand-generation strategy for the APAC event portfolio, including event selection, audience
• Connect events, digital journeys, content, and Sales follow-up into integrated full-funnel programs

🎯 Requirements

• 15+ years of experience in B2B, enterprise, field, demand-generation, or integrated marketing
• Proven track record building digital and scale programs that generate or influence enterprise
• Strong experience with lifecycle, webinars, events, content, paid/owned channels, and Sales
• Demonstrated ability to partner with Sales and RevOps to improve funnel performance and connect
• Experience supporting distributed country teams and influencing effectively in a regional-global
• Strong strategic judgment on event portfolio choices, audience strategy, and post-event conversion