Field Marketing Manager

📋 Description

• Develop and execute local and regional go-to-market strategy
• Drive consumer trial through sampling initiatives
• Manage regional Field Marketing budgets
• Lead and develop Field Marketing Specialist and Brand Ambassador teams
• Coordinate with Sales, Marketing, and cross-functional partners

🎯 Requirements

• 4-6 years of relevant experience in Field Marketing, Experiential Marketing, Brand Activation, or
• Proven experience leading regional field marketing or experiential marketing programs
• Demonstrated success in go-to-market strategies across retail, event, and/or collegiate channels
• Experience managing, coaching, and developing direct reports and part-time teams
• Strong background in budget management, KPI tracking, and ROI analysis
• CPG food & beverage experience highly preferred

🎁 Benefits

• Health Insurance (Medical, Dental, Vision)
• 401K with Matching
• Discounts on GT’s products
• Corporate discounts through LifeMart
• Food trucks every weekday
• Quarterly employee appreciation events