Field Marketing Specialist

📋 Description

• Plan and execute field marketing programs — End-to-end delivery of regional field events that
• Drive pipeline contribution — Align programs with account/territory priorities to ensure pipeline
• Manage event logistics — Venue, vendors, invitations, content, and post-event follow-up.
• Collaborate cross-functionally — Align regional programs with global campaign strategy with Demand
• Track and report performance — Measure ROI: responses, MQLs, meetings, SQOs, influenced pipeline
• Manage budget — Maintain regional field marketing budget and forecasting.

🎯 Requirements

• 2–4 years of B2B marketing experience with field marketing, events, or demand generation.
• Proven ability to plan and execute multi-format events with measurable pipeline impact.
• Strong project management to handle multiple programs and deadlines.
• Experience working with Sales in a tech or SaaS company.
• Data-driven mindset using marketing metrics and CRM/MA tools (e.g., Salesforce, Marketo).
• Excellent communication and collaboration; able to influence across functions.