FR - Senior Martech / CDP Specialist – Personalization & Activation

📋 Description

• Translate business and personalization use cases into actionable attributes, traits, audiences and
• Contribute to structuring the customer data model from a CDP/personalization perspective, in
• Configure customer profiles, audiences and activation flows in Hightouch
• Act as link between business/personalization requirements and Data Engineering/technical teams
• Participate in scoping and build of the CDP from day one as part of a multidisciplinary team

🎯 Requirements

• Previous hands-on involvement in building or significantly evolving a CDP implementation end to end
• 5 to 8 years of experience in marketing technology, CDP, audience management or personalization
• Practical experience with at least one CDP, audience management, identity or personalization
• Ability to translate business/personalization needs into actionable data logic including
• Comfortable working with Data Engineering and technical teams without needing to code data
• Good understanding of identity, consent management and data governance topics including GDPR

🎁 Benefits

• Flexibility with remote and hybrid work options (country-dependent)
• Career advancement with international mobility and professional development programs
• Learning and development with access to cutting-edge tools, training and industry experts