Fractional Marketing Lead

📋 Description

• Build and lead the marketing function, establish priorities, and collaborate with the General
• Own the planning and execution of new product launches, coordinating marketing activities to
• Develop and implement search engine optimization (SEO) and answer engine optimization (AEO)
• Monitor trial sign-ups, paid conversions, and performance across subscription plans to identify
• Build and manage owned and earned marketing channels, including partnerships with trading
• Design and execute campaigns that nurture new sign-ups, improve conversion rates, increase customer

🎯 Requirements

• At least 5 years of marketing experience in a growth marketing or performance marketing environment.
• At least 2 years of experience owning growth initiatives for a SaaS or subscription-based product.
• A degree in Marketing or a related field.
• Demonstrated ability to develop marketing strategy while independently executing campaigns and
• Strong analytical skills, with the ability to interpret performance data and use insights to guide
• Experience with customer acquisition, conversion optimization, and measurable growth initiatives.

🎁 Benefits

• Competitive monthly retainer: USD $4,000–$7,000, depending on experience and location.
• Fractional flexibility: Approximately 20 hours per week, offering flexibility to balance multiple
• Leadership ownership: Direct involvement in shaping marketing strategy, setting priorities, and
• Strategic autonomy: The opportunity to make decisions, test ideas, and take initiatives from
• Measurable impact: A clear opportunity to influence customer acquisition, paid conversions
• Growth-stage environment: Join a new leadership team and help build the next phase of a SaaS