Fractional Performance Marketing Manager

📋 Description

• Design, launch, and manage paid media across Google, Microsoft, Reddit and LinkedIn.
• Own full performance marketing stack: setup, targeting, bid strategy, testing, landing pages.
• Analyze performance daily; optimize for Revenue, ROAS, CPA, and pipeline.
• Develop and test creative briefs; run structured A/B tests.
• Report KPIs to executives with budget recommendations.
• Stay current on platform changes and high-intent audience technologies.

🎯 Requirements

• 5+ years of hands-on performance marketing with Google Ads/SEM and Meta/LinkedIn.
• Experience managing multi-channel budgets with ROAS, CPA, or pipeline contribution.
• Comfortable pulling and interpreting data and translating into recommendations.
• A builder mindset to create new tools and processes.
• Keeps up with technology changes and Google algorithm shifts.
• Preferred: ABM-style paid campaigns; Omni/Looker/PostHog/Tableau.

🎁 Benefits

• Highly competitive salary commensurate with experience.
• Employee stock option plan.
• Employer-paid health & dental; HSA for Canadian staff; US benefits.
• Vancouver HQ desk for local candidates.
• Relocation, immigration, and sponsorship for exceptional candidates.
• Commuter benefit; social events; growth into leadership roles.