Freelance Creative Lead / Creative Strategist

📋 Description

• Translate performance marketing data, audience insights, and market trends into actionable creative
• Define creative angles, hooks, formats, and audience-specific messaging, and develop concepts that
• Evaluate metrics such as scroll-stop rate, click-through rate, and conversion rate to inform
• Provide final approval for creative assets, ensuring high standards in visual execution, messaging
• Own the content pipeline and creative roadmap, prioritizing work and coordinating workloads across
• Evolve creative positioning of established brands and refine creative direction for a developing

🎯 Requirements

• At least five years of experience in creative strategy, art direction, or creative leadership
• Proven ability to translate performance metrics into creative decisions and scalable concepts
• Experience building, implementing, or managing a structured creative testing framework
• Strong eye for creative quality and confidence to make final decisions and approve creative
• Excellent understanding of messaging, copywriting, and audience relevance, in addition to visual
• Experience leading, mentoring, or coordinating creative teams and prioritizing work across multiple

🎁 Benefits

• Competitive compensation: €65,000–€75,000 annual range
• Flexible engagement: freelance or permanent employment
• Flexible workload: approximately 20–35 hours per week
• Remote-first environment: work fully remotely
• Meaningful creative ownership across three growing brands
• Established team with existing creative production capabilities