Freelance Creative Lead / Creative Strategist

📋 Description

• Translate performance marketing data, audience insights, and market trends into actionable creative
• Develop and manage a structured testing framework, from strategic hypotheses to measurable
• Define creative angles, hooks, formats, and audience-specific messaging.
• Identify new opportunities for creative experimentation and develop concepts that support business
• Evaluate metrics such as scroll-stop rate, click-through rate, and conversion rate to inform
• Document successful approaches and adapt or scale proven concepts across brands.

🎯 Requirements

• At least five years of experience in creative strategy, art direction, or creative leadership
• Proven ability to translate performance metrics—including scroll-stop rate, click-through rate, and
• Experience building, implementing, or managing a structured creative testing framework.
• Strong eye for creative quality and the confidence to make final decisions and approve creative
• Excellent understanding of messaging, copywriting, and audience relevance, in addition to visual
• Experience leading, mentoring, or coordinating creative teams and prioritizing work across multiple

🎁 Benefits

• Competitive compensation: The advertised annual compensation range is €65,000–€75,000. The exact
• Flexible engagement: Choose between a freelance collaboration and permanent employment, depending
• Flexible workload: Approximately 20–35 hours per week, based on mutual agreement and availability.
• Remote-first environment: Work fully remotely.
• Meaningful creative ownership: Take responsibility for the strategic development of three growing
• An established team: Build on existing creative production capabilities, focusing on strategy