Freelance Creative Lead / Creative Strategist

📋 Description

• Lead creative strategy, quality assurance, and content planning across three brands
• Translate performance marketing data, audience insights, and market trends into actionable creative
• Develop and manage a structured testing framework
• Define creative angles, hooks, formats, and audience-specific messaging
• Evaluate metrics such as scroll-stop rate, click-through rate, and conversion rate to inform
• Provide final approval for creative assets, ensuring high standards in visual execution, messaging

🎯 Requirements

• At least five years of experience in creative strategy, art direction, or creative leadership
• Proven ability to translate performance metrics into creative decisions and scalable concepts
• Experience building, implementing, or managing a structured creative testing framework
• Strong eye for creative quality and confidence to make final decisions
• Excellent understanding of messaging, copywriting, and audience relevance
• Experience leading, mentoring, or coordinating creative teams

🎁 Benefits

• Competitive compensation: €65,000–€75,000 annually
• Flexible engagement: freelance or permanent employment
• Flexible workload: approximately 20–35 hours per week
• Remote-first environment
• Meaningful creative ownership
• Established team