Freelance Performance Marketing Creative Strategist

📋 Description

• Advise on paid social trends, formats, and platform shifts.
• Recommend channel strategy for paid social across platforms.
• Adapt big-brand campaigns for paid social: cuts/rewrites for feed, stories, and native formats.
• Improve how briefs are created—more performance-informed yet brand-safe.
• Structure testing and creative automation at scale (variants, hooks, speed).

🎯 Requirements

• Creative or content strategy background with hands-on paid social (Meta, TikTok, Google Display, YouTube).
• In-house brand marketing experience, close to the business and metrics.
• Proven ownership or strong influence on paid social creative strategy.
• Experience producing hundreds of ads per month at scale.
• Comfort as both strategist and translator between brand and creative teams.