Funnel Conversion (CRO) Lead

📋 Description

• Own end-to-end funnel conversion: Take full responsibility for website conversion rates from Meta
• Understand customer behavior: Develop a deep understanding of local customer needs, motivations
• Develop and prioritize experiments: Generate high-impact ideas, formulate clear hypotheses, and
• Lead experiment execution: Coordinate a dedicated product squad comprising a software engineer and
• Measure, analyze, and iterate: Monitor key conversion metrics, investigate performance across
• Optimize growth efficiency: Improve the relationship between advertising performance and the

🎯 Requirements

• At least 4 years of hands-on experience running a high volume of experiments, ideally hundreds or
• Demonstrated experience managing the entire experimentation lifecycle, from customer research and
• Strong understanding of the full advertising-to-landing-page journey and how conversion rates
• Exceptional comfort working with data, interpreting behavioral insights, analyzing customer
• Ability to identify significant growth opportunities, challenge existing assumptions, prioritize
• Strong consumer understanding and a refined sense of user experience, with the ability to identify

🎁 Benefits

• Annual compensation of $150,000–$300,000, including equity, with the overall package designed to
• Opportunity to participate in the company's growth through early-stage equity.
• Fully remote work with a globally distributed team and substantial autonomy over your working time
• Comprehensive medical insurance where applicable.
• Budget for books, courses, coaching, and other learning opportunities.
• Budget for gym memberships and health-related applications.