General Manager, Europe

📋 Description

• Own the European expansion strategy and marketing roadmap, with the UK and Germany as priority
• Partner with Finance to build and manage the regional marketing budget and P&L, and report
• Identify and prioritize market entry sequence, positioning, and investment across additional
• Develop and execute endemic marketing campaigns (partnerships, content, placements) within pet
• Localize Fi's brand, messaging, and positioning for UK and German audiences, accounting for
• Identify and manage partner relationships in coordination with the broader commercial team

🎯 Requirements

• 8+ years in marketing, with meaningful experience in a general manager, country manager, or
• Track record of launching or scaling a consumer brand in the UK and/or Germany, ideally via DTC and
• Experience building integrated marketing plans across paid, social, PR, lifecycle, and
• Comfort owning a budget and being accountable for regional growth metrics and ROI, not just brand
• Strong cross functional collaborator who can influence and align remote, centralized teams without
• Fluent in English and German

🎁 Benefits

• Flexible PTO
• Full medical, dental, and vision insurance
• Free access to One Medical, Kindbody, and Talkspace
• Dog-friendly office
• $500 annual donation to a dog charity of your choice through our BarkBack Program
• Free Fi Membership for your dog