German-speaking Performance Marketing Lead

📋 Description

• Own paid performance strategy and standards across the portfolio, and run the most valuable
• Lead and support our PPC freelancers: set targets, review accounts, approve budgets, run regular
• Advise brands directly on strategy and budget allocation, with the ability to push back, manage
• Take over newly acquired brands' paid setups and build the systems, documentation and reporting
• Partner closely with our data analytics team on tracking, attribution and the flow of CRM data back
• Regularly connect with the SEO Team Lead to remain aligned with campaigns and strategies.

🎯 Requirements

• Several years owning paid budgets (think €1M+ a year) while staying genuinely hands-on: you can
• Demonstrated B2B lead-gen experience on search: comfortable with low conversion volumes, long sales
• A track record across very different budget sizes, from a few thousand a month to six figures a
• Deep Google Ads and Microsoft Ads expertise, strong LinkedIn Ads experience, and the curiosity to
• German at C1 or native: strong enough to write compelling German ad copy, alongside fluent English.
• Genuine AI fluency, and the drive to put it to work. You already use AI tools (Claude especially)

🎁 Benefits

• Ultimate flexibility: We're 100% remote. You can work from wherever you like, whenever you like.
• Freedom and autonomy: We're a high-trust team, and you'll be given lots of flexibility to solve
• Minimum bureaucracy: We don't like to get bogged down with meetings and red tape. We like to be
• Small & friendly team: We help each other out, have fun, and joke around.
• Our network: We are a community of entrepreneurial SaaS professionals that regularly exchange
• Flexible time off: We want you to recharge your batteries when needed.