German-speaking Performance Marketing Lead

📋 Description

• Own the paid acquisition strategy, performance standards, and campaign quality across a portfolio
• Personally manage and optimise high-priority advertising accounts across Google Ads, Microsoft Ads
• Develop and test ad copy, targeting strategies, landing pages, and campaign structures to improve
• Lead and support a network of PPC freelancers by setting objectives, reviewing account performance
• Advise brand stakeholders on channel selection, budget allocation, and realistic performance
• Establish consistent campaign structures, conversion tracking, reporting practices, and

🎯 Requirements

• Several years of experience owning substantial paid media budgets, ideally €1 million or more
• Strong B2B lead-generation experience, particularly in search advertising, with an understanding of
• Experience managing campaigns across a wide range of budgets, from a few thousand euros per month
• Advanced expertise in Google Ads and Microsoft Ads, along with strong hands-on experience in
• Solid understanding of marketing measurement and attribution, including GA4, Google Tag Manager
• German proficiency at C1 level or above, or native-level fluency, with the ability to write and

🎁 Benefits

• Fully remote work: Work from a location that suits you, with flexibility over how you organise your
• Autonomy and ownership: Take responsibility for paid performance strategy across a diverse
• Flexible time off: Enjoy flexibility to recharge and maintain a sustainable work-life balance.
• Low-bureaucracy environment: Spend less time navigating unnecessary processes and more time
• Collaborative team culture: Work with friendly, supportive colleagues who value knowledge-sharing
• Professional network: Connect with SaaS professionals across different businesses, exchanging