Global Campaigns Lead

📋 Description

• Lead the strategy, development and delivery of multiple global campaigns and programs, from brief
• Translate business priorities into clear audience strategies, messaging, content and activation
• Orchestrate integrated delivery across content, digital, paid media, social, email, events and
• Bring together global and territory teams, agencies and external partners to ensure coordinated
• Establish clear campaign plans, roles, priorities, timelines and measures of success.
• Use performance data and insight to continually optimise activity and demonstrate business impact.

🎯 Requirements

• Significant experience leading complex, high-profile global B2B campaigns.
• Recent, hands-on responsibility for multiple campaigns or programs running concurrently.
• Professional services experience (required).
• Experience taking campaigns from strategy and planning through execution, optimisation and
• Ability to operate effectively in a large, global and matrixed organisation.
• Strong understanding of integrated marketing, audience engagement, demand generation and campaign