Develop global category strategies and in-store execution frameworks
Translate insights into playbooks, standards, and local market plans
Build category selling stories and shopper activation plans
Define Go-to-Market for launches with metrics across distribution, pricing, promotions
Collaborate with Global Marketing, RGM, Sales and local teams
Monitor market implementation and support commercial excellence

🎯 Requirements

8+ years in Sales, Shopper Marketing, Category Management or Marketing
Strong retailer strategy, category mgmt, shopper marketing, RGM knowledge
Translate insights into commercial strategies and in-store execution
Excellent stakeholder mgmt and cross-functional influence
Experience in international/global matrix organisations
Autonomous, proactive, results-oriented; leads through influence

🎁 Benefits

Global, international role based in Amsterdam
Travel to selected markets occasionally
Join JDE Peet’s, a leading pure-play coffee company

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