Own the build and execution of Marketo programs, including event, webinar, gated content, ABM, and
Design and maintain program structures, channels, statuses, and smart campaigns
Ensure accurate lead flow, scoring, lifecycle progression, and attribution
Validate integrations, tracking, and data flow prior to campaign launches
Build, deploy, and optimize email campaigns using Marketo templates and best practices
Advise stakeholders on email strategy, segmentation, cadence, and messaging

🎯 Requirements

3+ years of hands-on Marketo experience
Strong expertise in Marketo programs, channels, and statuses
Strong expertise in Smart campaigns and operational workflows
Strong expertise in Email marketing execution and optimization
Solid understanding of demand generation and lifecycle marketing
Experience with segmentation, testing strategies, and performance analysis

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