GM Performance & Messaging Strategist - Cadillac

📋 Description

• Drive connection between creative, performance analytics, and marketing goals
• Develop performance strategies across Meta, Google, YouTube, TikTok
• Test messaging, formats, offers, and audiences with experiments
• Create reports and insights for leaders and stakeholders
• Coordinate national, regional, and dealer creative needs
• Manage creative inventories aligned with media strategies

🎯 Requirements

• Bachelor’s degree required
• 3+ years in performance/brand marketing or analytics
• Strong understanding of digital ads and paid media
• Experience analyzing CTR, CVR, CPA, ROAS, engagement
• Ability to use analytics tools to identify trends
• Experience with national/regional campaign coordination

🎁 Benefits

• Competitive salary $105,600 - $140,700 per year
• Incentive compensation opportunities
• Remote/hybrid work flexibility in the United States
• Healthcare, HSA/FSA options
• Retirement plan
• Paid vacation and wellbeing benefits