Added
1 day ago
Type
Full time
Salary
Salary not provided

Related skills

cpa gtm google ads youtube demand gen

πŸ“‹ Description

  • Develop, launch, manage, and scale high-budget Google Demand Gen and Search campaigns with a focus
  • Build campaign strategies around YouTube, Shorts, Discover, Gmail, and Search inventory, optimizing
  • Identify opportunities across search intent, customer journeys, landing pages, advertorials, and
  • Coordinate with external developers and designers to brief and deliver landing pages, funnels, and
  • Partner with creative strategists and video editors to develop high-performing visual assets
  • Develop audience and keyword architectures using search terms, lookalike segments, custom-intent

🎯 Requirements

  • 1–2+ years of hands-on experience with Google Demand Gen and/or legacy Discovery campaigns
  • 4+ years of overall Google Ads experience, particularly with direct-response, conversion-focused
  • Strong experience with Google Search and familiarity with YouTube Ads and Performance Max.
  • Demonstrated understanding of performance marketing metrics, including CPA, ROAS, CVR, CTR
  • Strong funnel and growth mindset, with the ability to identify consumer needs and translate them
  • Creative-first approach with a strong understanding of visual advertising, hooks, creative testing

🎁 Benefits

  • Competitive monthly compensation: USD 2,000–7,000, depending on experience and expertise.
  • Remote-first working environment with a strong emphasis on results and output rather than fixed
  • Flexible, asynchronous work structure with required overlap during US business hours.
  • Opportunity to manage substantial advertising budgets and high-impact acquisition campaigns.
  • Significant ownership over campaign strategy, experimentation, creative testing, and scaling.
  • Exposure to fast-moving eCommerce and performance marketing initiatives.
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