Growth and Demand Marketing Manager

📋 Description

• Develop and execute lifecycle marketing programs — including nurture tracks and email campaigns —
• Drive marketing qualified leads (MQLs) that convert into sales opportunities and ultimately
• Spend roughly 20% of your time proactively prospecting and qualifying senior logistics-technology
• Track customer acquisition cost by channel and campaign; use that data to continuously refine
• Own lower-funnel digital campaigns — paid search/social, retargeting — and account-based marketing
• Partner with the Brand Marketing Manager, Event Marketing Manager, and Director of Product

🎯 Requirements

• 6+ years in B2B marketing, demand generation, or growth marketing, ideally at a small or
• Track record building and optimizing lead-gen and lifecycle programs — including email nurture
• Comfort and success doing hands-on outbound/prospecting work alongside strategic marketing work.
• Experience measuring and optimizing against CAC or similar funnel metrics.
• Strong analytical skills — comfortable pulling and interpreting campaign, funnel, and CAC data to
• Strong writer — able to independently produce thought leadership content (white papers, webinars)

🎁 Benefits

• Competitive compensation and equity awards.
• Health and Wellness benefits encompassing Medical, Dental and Vision coverage (for full-time
• Unlimited Vacation.
• Flexible hours and Work from Home support.
• Daily drinks, snacks and catered meals (when in office).
• Regularly scheduled team building activities and social events both on-site, off-site &amp