Growth Content Lead

📋 Description

• Lead the overall content strategy and operating model across written content, SEO, video, social
• Manage and mentor channel specialists, setting clear objectives and KPIs, providing feedback
• Own the editorial calendar, content pipeline, workflows, and resource allocation across writing
• Define, implement, and maintain a consistent tone of voice and editorial framework across articles
• Aggregate channel performance and drive content-led growth, monitoring signups, conversion rates
• Develop and execute lifecycle marketing initiatives, including email campaigns, automated

🎯 Requirements

• 5+ years of relevant experience in content marketing, growth content, product marketing, editorial
• Proven experience building or scaling a product-led content operation, preferably within an
• Deep, hands-on knowledge of cryptocurrency and Web3, including practical experience with wallets
• Native or near-native English proficiency, with exceptional written and verbal communication skills
• Demonstrated ability to write high-converting copy, with a portfolio containing work such as
• Strong expertise in developing and enforcing a distinctive brand tone of voice across multiple

🎁 Benefits

• Compensation: USD $80,000–$90,000 per year on a B2B contractor basis
• Fully remote position for candidates based in Europe
• 32 days of paid time off
• 100% asynchronous working culture with a flexible schedule
• High level of autonomy and ownership over strategy, execution, and team development
• Opportunity to work in the rapidly evolving cryptocurrency and financial technology sector