Growth Content Marketing Manager

📋 Description

• Build Growth Content Marketing as a global discipline at Airwallex, establishing best practices
• Own the end-to-end demand gen content strategy, spanning SEO, gated assets, mid-funnel conversion
• Write, edit, and ship high-impact content including SEO pillar pages, cluster articles, comparison
• Partner deeply with Product Marketing and Product to translate launches, features, APIs, and
• Use user, customer, and market insights to improve ICP targeting, segmentation, messaging, and
• Work closely with SEO and Performance Marketing to align content with keyword intent, funnel

🎯 Requirements

• 6+ years of experience in growth content marketing, demand gen content, or SEO-led content roles
• A proven track record of creating content that drives measurable business outcomes across the
• Exceptional writing and editing skills, with the ability to explain technical products, platforms
• Strong understanding of SEO fundamentals, including keyword intent, on-page optimization, internal
• A data-driven mindset, with the ability to analyze content performance and optimize based on
• Experience partnering cross-functionally with Product Marketing, Product, SEO, Performance, and