Growth - Digital Marketing (Business)

📋 Description

• Own global paid channel strategy for B2B across search, social, programmatic, and affiliate.
• Build and optimize programs across self-serve, product-led, and sales-assisted motions.
• Partner with Sales and GTM to align campaigns with revenue priorities.
• Optimize full-funnel performance from demand capture to long-term value.
• Develop B2B audiences, offers, and messaging for decision-makers and use cases.
• Create feedback loops with Sales and Marketing Ops to improve leads and pipeline.
• Drive experimentation and incrementality, turning results into scalable playbooks.
• Build AI-enabled workflows for creative, targeting, reporting, and optimization.

🎯 Requirements

• 8+ years in B2B growth, demand gen, or performance marketing.
• 6+ years leading paid marketing across Search, Social, Programmatic, and Affiliate.
• Track record launching and scaling B2B paid programs with measurable impact.
• Experience across self-serve, product-led, and sales-assisted journeys.
• Experience partnering with Sales/GTM/product marketing to build integrated acquisition.
• Strong analytics across experimentation, attribution, and pipeline metrics.
• Experience with CRM, marketing automation, attribution, and BI systems.
• Experience scaling B2B programs internationally with localization.
• Excellent stakeholder management and a test-and-learn mindset with AI workflows.