Growth Management - Telco

📋 Description

• Analyze campaign performance (push notifications, in-app messages, email, SMS, partnerships) and
• Monitor retention, reactivation, and engagement metrics, including feature adoption, transaction
• Conduct funnel and cohort analyses to identify bottlenecks in user journeys and growth opportunities
• Track campaign ROI, cost per acquisition (CPA), activation rate, referral conversion, and other key
• Assist in designing, executing, and analyzing go-to-market plans for new features, wallet flows, or
• Evaluate the effectiveness of promotional campaigns, incentive programs, and partnerships in

🎯 Requirements

• 2–4 years of experience in Growth, Product Growth, Digital Marketing, CRM, Lifecycle Marketing
• Strong understanding of customer funnels and growth metrics
• Experience in planning and executing customer campaigns
• Strong analytical and problem-solving skills
• Good understanding of customer segmentation and lifecycle marketing
• Comfortable working with Excel / Google Sheets and dashboards