Growth Marketing Analyst - CRM & Automation (B2B)

Added
27 days ago
Type
Full time
Salary
Salary not provided

Related skills

crm marketing automation google analytics lifecycle marketing landing pages

๐Ÿ“‹ Description

  • Own B2B CRM calendar and lifecycle initiatives.
  • Design automated lifecycle programs across the journey.
  • Maintain lead scoring, segmentation, and lifecycle definitions.
  • Create CRM communications end-to-end: messaging, templates.
  • Collaborate with Product Marketing, Sales, and Commercial.
  • Plan and coordinate webinars and partnerships for demand gen.

๐ŸŽฏ Requirements

  • CRM, lifecycle marketing, growth marketing in B2B.
  • RD Station hands-on (mandatory); Pipedrive a plus.
  • Lifecycle program design: automation, lead scoring, segmentation.
  • Landing pages and email templates for B2B campaigns.
  • Led end-to-end webinar programs: planning, coordination, analysis.
  • Fluent English; collaborate with global stakeholders (Italy).

๐ŸŽ Benefits

  • Flexible benefits and home office reimbursement.
  • Wellhub and Wellz emotional wellbeing programs.
  • Health, dental, and life insurance.
  • Hybrid/remote options with home office setup.
  • Career growth through internal opportunities.
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