Growth Marketing Director

📋 Description

• Own membership acquisition, subscription revenue, engagement, and growth targets, developing annual
• Identify and develop new growth opportunities that balance member, client, and organizational
• Partner with Finance, Growth Operations, Sales, Client Relations, and business operations teams to
• Lead omnichannel acquisition programs and audience segmentation strategies designed to improve
• Manage acquisition budgets and optimize channel investment based on ROAS, CAC, LTV, and other
• Develop testing roadmaps to improve lead generation, enrollment, subscription conversion, and

🎯 Requirements

• 8+ years of experience in growth marketing, performance marketing, demand generation, subscription
• Demonstrated success scaling subscription, membership, fitness, wellness, SaaS, healthcare
• Strong expertise across paid media, lifecycle marketing, CRM, conversion rate optimization
• Proven ability to achieve ambitious customer acquisition, subscription, and revenue objectives.
• Deep understanding of attribution, customer journeys, marketing automation, audience segmentation
• Strong analytical and commercial mindset, with the ability to translate performance data into

🎁 Benefits

• Salary range of $114,800–$160,700, depending on qualifications, skills, competencies, and
• Competitive salary with potential company bonus opportunities.
• Medical, dental, and vision insurance.
• 401(k) plan with company match.
• Generous paid time off.
• Complimentary gym membership providing access to more than 13,000 fitness locations across the