Growth Marketing Lead

📋 Description

• Own credit card acquisition strategy across prescreen and ITA direct mail, card marketplaces
• Translate GTM and partner objectives into acquisition plans covering target segments, channel mix
• Develop budget recommendations for GM and Finance review, with expected approved accounts, cost per
• Allocate approved budgets across channels and partners to maximize approved account volume within
• Partner with GMs and Product to test welcome offers and partner reward structures by segment and
• Run the channel layer of Imprint's acquisition engine, which combines partner, Imprint, and bureau

🎯 Requirements

• 7 to 10+ years of performance or direct marketing experience with direct ownership of credit card
• Hands-on experience running prescreen or ITA direct mail programs, including credit bureau and list
• Demonstrated track record of growing approved account volume while improving cost per account and
• Working knowledge of credit card marketing regulation, including FCRA, TILA/Reg Z, UDAAP, and
• Hands-on expertise across at least two of: paid search, paid social, affiliates and card
• Experience managing a combination of direct execution and agency or vendor relationships

🎁 Benefits

• Competitive compensation and equity packages
• Leading configured work computers of your choice
• Flexible paid time off
• Fully covered, high-quality healthcare, including fully covered dependent coverage
• Additional health coverage includes access to One Medical and the option to enroll in an FSA
• 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents