Growth Marketing Lead, Paris

📋 Description

• Own day to day media buying, optimisation and pacing across multiple channels in France
• Translate France priorities into concrete strategy and plans
• Set the media mix, lead budget allocation review processes and own the experiment roadmap
• Partner with the Data team to run incrementality studies, interpret and calibrate MMMs
• Translate performance data into clear creative insights
• Actively manage creative rotation: scale top-performing assets, pause low performers

🎯 Requirements

• Proven hands-on experience in media buying and budget management across major platforms
• Strong optimisation mindset and confidence making data-driven decisions
• Proven experience collaborating with creative teams to improve performance
• Cross-channel growth mindset
• Familiarity with MMM, lift studies, and incrementality testing
• Experience with creative testing frameworks or sprint-based experimentation

🎁 Benefits

• Equity packages
• Inclusive parental leave policy
• Annual Vibe & Thrive allowance
• Flexible leave options