Growth Marketing Manager

📋 Description

• Own the international member journey from sign-up to first booking, expanding over time into repeat
• Lead lifecycle marketing and CRM across international markets using Braze, tailoring activity to
• Manage and develop the Marketing Coordinator, supporting their growth into full ownership of
• Plan and run campaigns and incentives that encourage new members to make their first booking.
• Build journeys that encourage international members to book again and deepen their loyalty.
• Run a continuous test-and-learn programme across the funnel with Product and Analytics, documenting

🎯 Requirements

• Proven experience in growth, lifecycle or CRM marketing, ideally in travel, e-commerce or a
• Hands-on experience with a CRM platform such as Braze, including journey design, segmentation and
• Strong analytical skills, with the ability to work in SQL or BigQuery, or brief and challenge
• Commercial judgement when designing offers and incentives, with an understanding of margin and
• Excellent communication, influencing and stakeholder management skills across functions and time
• Adaptable and decisive, with the ability to keep pace with a changing business and make confident

🎁 Benefits

• First-class health and well-being program, including a Wellness Studio with organised classes
• Fun and flexible working environment.
• Great end of trip facilities with secure bike racks, locker and shower rooms.
• Generous staff, friends and family travel discounts and birthday leave.