Growth Marketing Manager - BPO

📋 Description

• Develop and execute marketing strategy for the BPO's own brand, services, and growth goals
• Plan, launch, and manage paid campaigns on Meta Ads (Facebook and Instagram) and Google Ads
• Set up audience targeting, retargeting, and lookalike audiences to reach decision-makers and
• Create and A/B test ad copy, creatives, and landing pages to improve conversion rates
• Manage ad budgets and bidding strategies, and optimize campaigns to lower cost per lead and improve
• Set up and maintain conversion tracking using Meta Pixel, Google Tag Manager, and Google Analytics 4

🎯 Requirements

• Direct experience working as a Marketing Manager for a BPO company itself (marketing the BPO's own
• Proven experience managing ads and/or general marketing strategy in a BPO or outsourcing industry
• Hands-on experience running and optimizing Meta Ads and Google Ads campaigns
• Strong written and spoken English with a clear, professional, business-facing communication style
• Ability to manage multiple marketing initiatives and campaigns simultaneously with strong attention
• Must have prior remote work experience, be fluent with remote collaboration tools and platforms