Growth Marketing Manager, Direct Mail

📋 Description

• Build, scale, and optimize direct mail campaigns to drive sign-ups
• Own budgeting; collaborate with Finance/Procurement for cost-effectiveness
• Use data to define priorities; analyze metrics and ROI
• Identify and manage resources to optimize direct mail momentum
• Monitor campaign performance and report insights to leadership
• Stay current with direct mail trends and consumer behavior

🎯 Requirements

• 3+ years in growth, performance, or direct response marketing
• Paid channel experience required; direct mail ownership preferred
• Proven acquisition success via segmentation and triggered communications
• Experience with creative/copy testing and design partnerships
• Strong analytical skills to interpret data into strategies
• Ability to prioritize multiple tasks and work independently

🎁 Benefits

• Inclusive healthcare and family benefits
• 401(k) with company match
• Learning and development stipend
• ESPP stock purchase program
• Hybrid work model with in-office days