Growth Marketing Manager

📋 Description

• Own the full-funnel architecture: Design and own the entire user journey, from paid acquisition
• Lead creative quality control: Own the hooks, angles and core performance copy. We don't run
• Drive performance and ROI: Be fully accountable for the commercial outcome of your spend. You'll
• Set the audience strategy: Own the thinking behind the traffic. Identify new audience segments, run
• Execute lifecycle journeys: Make the transition from Meta lead to challenge participant seamless.

🎯 Requirements

• Meta Ads specialist: deep, hands-on experience with Meta Ads Manager and a proven track record of
• Info-product mindset: you understand the story-driven nature of selling a challenge or
• Analytical and numbers-driven: you live in analytics and base every decision on data. You can spot
• Technical funnel builder: comfortable with Typeform, landing page builders and CRM software to
• Creative strategist: you can spot a generic ad from a mile away. You know how to brief and iterate
• Category experience: you've worked with audiences and campaigns across finance, crypto, trading