Own and evolve the lifecycle roadmap to drive employee benefit sign-ups across campaigns.
Analyze data to identify sign-up trends, drivers, and email metrics.
Build Braze lifecycle campaigns end-to-end: segments, canvases, QA, deployment.
Run A/B and multivariate tests; document results and learnings.
Define lifecycle KPIs, maintain channel reporting, and provide stakeholder recommendations.
Align cross-functional teams across Account Management, Product, and Marketing.

🎯 Requirements

3+ years in lifecycle marketing, CRM, growth marketing, or similar data-driven roles.
Hands-on Braze end-to-end experience: segments, canvases, QA, deployment.
Strong Excel and SQL skills to uncover insights and tell data-driven stories.
Experience activating onboarding, activation, and engagement strategies.
Proven ability to run and interpret A/B and multivariate tests.
Excellent cross-functional collaboration with Product, Account Management, and Marketing.

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