Growth Marketing Manager, SMB Ads

📋 Description

• Execute growth experiments across acquisition, activation, lifecycle, and early retention.
• Build email, in-product, landing page, audience, messaging, and offer tests that help SMB advertisers reach first spend and repeat value.
• Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems.
• Partner with Growth, Product, Engineering, Data Science, and Marketing Operations to turn strategy into shipped experiments and measurable learnings.
• Support improvements to sign-up, onboarding, campaign creation, measurement, and advertiser education.
• Maintain experiment documentation, QA checklists, learnings, and performance readouts.

🎯 Requirements

• Have experience in growth marketing, lifecycle marketing, GTM engineering, marketing operations, product growth, demand generation, or performance marketing.
• Have shipped campaigns, experiments, automations, landing page tests, lifecycle programs, or conversion initiatives.
• Are fluent with AI tools and use them to accelerate marketing execution, workflow automation, analysis, personalization, prototyping, or internal tooling.
• Have experience with lifecycle marketing, CRM, segmentation, activation, onboarding, winback, or retention programs.
• Have familiarity with ads products, SMB acquisition, campaign setup, advertiser education, or self-serve growth funnels, including platforms such as Google Ads, Meta Ads, TikTok for Business, Amazon Ads,, Reddit, Snap or similar.
• Are comfortable using no-code or low-code tools, analytics tools, marketing automation platforms, SQL, scripting, or AI-assisted coding workflows to create leverage.