Growth MarTech Senior Specialist

📋 Description

• Own the end-to-end web tracking architecture across Google Analytics (GA4) and Google Tag Manager
• Partner closely with the engineering team to implement, test, and maintain tracking across mobile
• Take deep ownership of exactly how ad platforms consume our data. Partner closely with internal
• Lead end-to-end audits of the tracking and reporting foundation to resolve data gaps, latency
• Support the build of measurement solutions across the full attribution spectrum—from foundational
• Analyze user acquisition performance, customer acquisition cost (CAC), lifetime value (LTV), and

🎯 Requirements

• Bachelor’s degree (or higher) in Data Analytics, Computer Science, Information Systems, Business
• 4+ years of dedicated experience in MarTech tracking, growth analytics, and digital marketing data
• Deep, hands-on proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM), with the
• Deep expertise in ad platform signals and mechanics. You must know exactly how ad platforms consume
• Deep expertise in mobile app tracking, specifically with AppsFlyer and Firebase, including
• Understanding of advanced attribution frameworks (MMM, MTA) and proven experience designing and