Growth Specialist (Performance Marketing), Auto Insurance

📋 Description

• Campaign ownership: build, manage, and optimize SEM campaigns for auto insurance: keyword research
• Geo & state-level strategy: manage performance at the state and DMA level, where carrier
• Quote funnel optimization: monitor quote-start and quote-completion rates by keyword, device, and
• Competitive auction management: track auction dynamics against direct carriers and comparison
• Channel expansion: expand ownership into non-search channels
• Performance analysis: monitor daily performance against GPM and revenue targets; identify

🎯 Requirements

• Auto insurance (required): 5+ years running paid media for U.S. auto insurance, at a carrier
• Paid media depth: 3+ years hands-on Google Ads in a performance/direct-response environment, with
• Experience running Meta Ads / TikTok Ads campaigns
• Lead-gen economics: fluent in revenue per click and per lead, lead quality, and how payout
• Technical skills: Smart Bidding, keyword match types, Quality Score levers, search term analysis
• Ownership mindset: comfortable making independent optimization decisions within agreed guardrails