GTM Strategist (Fractional)

📋 Description

• Build go-to-market strategies for B2B and B2C clients: positioning, messaging architecture, channel
• Define the ideal customer, talk to buyers, and analyze competitors before any messaging gets written
• Help clients say what they do and why it matters, in language real buyers respond to; run
• Write website copy, landing pages, email sequences, and social content; use AI where it helps
• Set up and run campaigns yourself in Meta Ads, LinkedIn Campaign Manager, Google Ads, and email
• Set success metrics up front, run tests, read the data, and present results to client leadership

🎯 Requirements

• 5+ years in marketing, brand strategy, or GTM, in-house, agency, or independent
• Hands-on experience launching and optimizing paid and email campaigns; you’ve run them, not just
• 2-3 case studies with before-and-after numbers: a repositioning that lifted conversion, a campaign
• Strong writing across marketing formats
• Experience presenting data and recommendations to executives
• Use AI for research, testing, and content production, not just drafting

🎁 Benefits

• Independent contractor, remote, US or Canada
• Expect roughly 15-20 hours per week, varying with client needs
• Rate: Up to $100/hour, depending on experience
• Some coordination across client time zones
• Equal Opportunity Employer; inclusive, high-performing teams