GTM Strategist (Fractional)

📋 Description

• Build go-to-market strategies for B2B and B2C clients: positioning, messaging architecture, channel
• Define the ideal customer, talk to buyers, and analyze competitors before any messaging gets
• Help clients say what they do and why it matters, in language real buyers respond to. Run
• Write the website copy, landing pages, email sequences, and social content. Use AI where it helps
• Set up and run campaigns yourself in Meta Ads, LinkedIn Campaign Manager, Google Ads, and email
• Set success metrics up front, run tests, read the data, and present results to client leadership

🎯 Requirements

• 5+ years in marketing, brand strategy, or GTM, in-house, agency, or independent.
• Hands-on experience launching and optimizing paid and email campaigns. You’ve run them, not just
• 2-3 case studies with before-and-after numbers: a repositioning that lifted conversion, a campaign
• Strong writing across marketing formats.
• Experience presenting data and recommendations to executives.
• You use AI for research, testing, and content production, not just drafting, and you know when the