GTM Strategy & Activation

📋 Description

• Build the narrative, value proposition, proof points, and persona-specific stories sellers use in
• Develop competitive positioning, objection handling, and talk tracks as the market evolves
• Equip SEs and FDEs with the stories, scenarios, and technical depth needed to demonstrate Okta
• Ensure the field understands what's new, what's changed, and how to take it to market
• Partner directly with sellers and SEs to identify gaps in live deals and turn those insights into
• Work with FDEs and Professional Services to turn real deployment patterns into repeatable use

🎯 Requirements

• 5+ years in product marketing, GTM strategy, sales engineering, solutions architecture, or
• Security or identity experience is a plus
• Strong expertise in messaging, positioning, personas, and competitive strategy, grounded in
• Experience driving readiness across both pre-sales and post-sales technical audiences
• Enough technical depth to learn quickly and explain complex concepts clearly—from the agent
• Experience working directly with customers and deployment teams and turning real-world problems

🎁 Benefits

• Equity (where applicable), bonus, and benefits
• Health, dental and vision insurance
• 401(k)
• Flexible spending account
• Paid leave (including PTO and parental leave)