Develop US positioning, messaging, launch plans, and channel experiments.
Personally manage paid and organic tests across Meta, Google, YouTube, TikTok, X, and creators.
Run a fast creative-testing cadence across hooks, formats, landing pages, and funnels.
Track CAC, activation, retention, paid conversion, and payback; explain attribution clearly.
Turn market feedback into better product, creative, onboarding decisions.

🎯 Requirements

Based in Shenzhen; 3+ years growing US-facing software, consumer hardware, or DTC.
Hands-on ownership of real ad budgets with clear channel, spend, and outcome examples.
Strong English writing and US-market judgment; able to work end-to-end.
Deep interest in AI and practical daily use of AI tools.

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