OKR Ownership: Own Kenya's commercial OKRs, focusing on customer satisfaction, market share, and profit.
Portfolio Strategy: Define market-winning strategies, set product portfolio priorities, ensure organizational accountability.
Team Leadership: Manage and develop a team of Business Leads, guiding their goal setting and performance reviews.
GTM Strategy: Define go-to-market strategies based on deep customer and competitive analysis in Kenya.
Competitive Intelligence: Analyze competitors to identify white spaces and develop a durable playbook.
Growth Marketing: Drive customer acquisition, retention, and engagement, including merchant and SME strategies.

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