Head of ABM

📋 Description

• Build and own ABM strategy and playbook for key accounts across Pattern products.
• Partner with PMMs to craft account-specific campaigns and content for priority verticals.
• Work with Sales to define tiered target accounts and align marketing to pipeline priorities.
• Orchestrate multi-channel ABM campaigns across paid, email, events, and direct outreach.
• Build reporting dashboard tracking account penetration, engagement by tier, and ABM pipeline.
• Identify engagement signals and flag high-intent accounts to sales for timely follow-up.

🎯 Requirements

• 7+ years in B2B marketing, with 2+ years in ABM or enterprise demand gen
• Proven track record running ABM programs with multi-product portfolios
• Strong command of Salesforce and Marketo; hands-on ABM platforms
• Ability to build cross-functional trust with Sales in fast-moving environments
• Data-driven mindset; pull reports and interpret engagement signals
• Strong PM skills; manage multiple campaigns; ecommerce/retail tech a plus

🎁 Benefits

• Unlimited PTO
• Paid Holidays
• Onsite Fitness Center
• Company Paid Life Insurance
• Casual Dress Code
• 401(k) match