Head of Acquisition Marketing

📋 Description

• Own Typeform’s end-to-end self-serve acquisition strategy, from paid media through to web
• Lead and develop a team across acquisition and web, including our paid media and web functions.
• Set the strategy, priorities, and roadmap for our acquisition channels, identifying where we should
• Lead paid acquisition across channels including paid search, paid social, programmatic, and
• Partner with the web team to improve conversion across the customer journey through structured CRO
• Build a rigorous testing culture across campaigns, audiences, creative, messaging, landing pages

🎯 Requirements

• Significant experience leading acquisition, growth, or performance marketing, ideally within a B2B
• Deep expertise across paid search, paid social, programmatic, and retargeting.
• A strong track record of scaling acquisition while improving efficiency and unit economics.
• Experience leading web conversion optimization and experimentation programs.
• A strong understanding of PLG funnels and the journey from acquisition through activation and
• Strong analytical skills and a deep understanding of metrics such as CAC, LTV, ROAS, and conversion