Head of Brand Campaigns

📋 Description

• Lead global brand campaigns across paid media, experiential, and integrated activations.
• Manage and develop a brand marketing team ranging from paid media to experiential marketing.
• Own Harvey's brand strategy and translate it into in-market execution plans.
• Lead global brand activations with regional marketing leads for regional context.
• Bridge brand and performance marketing: align upper-funnel campaigns with conversion-focused marketing.
• Own brand consistency across creative; review and optimize while protecting brand integrity.

🎯 Requirements

• 10+ years in brand marketing, with depth in campaigns, paid media, and experiential.
• Experience owning/optimizing large media budgets across channels.
• Experience managing external agencies and production partners.
• Strong cross-functional leadership coordinating Brand, Demand Gen, Creative, and Events.
• Strong creative taste with a track record of high-quality in-market work.
• Experience directly managing marketing team members.