Head of Channel & Alliances Marketing

📋 Description

• Own European channel & alliances marketing strategy.
• Translate strategies into partner-facing programmes and demand gen campaigns.
• Own pipeline targets; link marketing to revenue growth.
• Develop and manage joint plans with VARs, MSPs, SIers, and other partners.
• Scale partner growth campaigns to strengthen performance and ecosystem.
• Lead GTM messaging for services-oriented growth areas.

🎯 Requirements

• Senior-level experience in channel/alliances marketing or related B2B function.
• Proven track record driving partner-led revenue and pipeline growth.
• Experience designing partner ecosystem programmes and indirect GTM models.
• Strong demand gen, pipeline management, and marketing investment optimization.
• Data-literate with ability to extract business impact from metrics.
• Commercial mindset; understand marketing contribution to revenue and growth.

🎁 Benefits

• Remote-first environment with Europe-wide scope.
• Senior leadership role with significant influence over strategy.
• Own marketing-sourced and marketing-influenced pipeline objectives.
• Shape partner growth programmes and recurring revenue impact.
• Lead a high-performing marketing team and cross-functional partners.
• Work with complex tech in an AI-driven market.